Department Information and Typical Discipline-Specific Academic Degree & Qualifications1 of faculty within Marketing
The Department of Marketing boasts an internationally diverse, experienced, widely published, and highly involved faculty. Our faculty includes recognized experts in consumer decision-making and behavior, business ethics, and corporate social responsibility. Our programs and courses represent leading-edge thinking and practice. Many of our graduates, in fact, have become successful entrepreneurs in a variety of business arenas - from high tech to motor sport marketing.
The study of marketing involves learning about how best to make a host of key decisions and implement them in an organization. A few of these decisions include:
- What products and services to offer
- Who customers should be
- How to position products/ services relative to those of competitors
- How to design and package the products/services
- Where and how to distribute the products/services
- How to price products/services
- How to advertise and promote products and services
You can study topics like marketing management, market research, consumer behavior, marketing the small business, export marketing, international marketing, marketing channels, retailing management, advertising management, promotional strategy, personal selling, sales management, strategic marketing, management and advanced studies of international marketing, market research, consumer behavior, promotional strategy, and sales management.
Degrees offered
The Marketing Department offers these programs:
- BBA in Marketing
- MS in Marketing
- Ph.D. Business Administration with a concentration in Marketing
Terminal Degree 2 for each discipline taught in Marketing
DBA, Ph.D. in Marketing/Marketing Management (52.1401)
Related Disciplines 3
None Applicable
Related Disciplines for specific courses 3
- Any Business degree (52) - MAR 4941 (internship course)
- International Business (52.1101) - MAR 4144, 4156, TRA 4721
- Transportation and Highway Engineering (14.0804) - TRA 4012, 4202, 4203, 4214, 4411, 4721, 4936
Other Teaching Qualifications (Description of Required Academic Degree and Justifications 4 for the programs in Marketing)
Consideration of other teaching qualifications in lieu of academic credentials is made on a case-by-case basis and accepted in special cases where evidence of exceptional industry experience, research or other qualifications can be documented and are directly applicable to the course being taught.
Notes
1Whenever instructors are not credentialed by their advanced degree or by an approved CIP relationship, they must be credentialed through a narrative justification of the instructor's qualifications to teach this/these course(s). Such credentialing is based on the proposed instructor's academic and professional preparation; diplomas, certificates, or relevant licensures; publications and presentations in the field; honors, awards, and professional recognitions; and other demonstrated competencies, skills, and experiences which the instructor brings to the University. These must be clearly tied to the specific courses to be taught and should establish beyond doubt that the instructor is qualified to teach the specific courses they are to be assigned.
The Office of the Provost reviews all such justifications and where the justifications warrant the instructor's teaching the courses proposed, it will either approve the justification for the appropriate period (seven years for full-time faculty members, or four years for part-time faculty members) or employ one of two additional clearance categories beyond the advanced degree and related-discipline categories which it may use to credential some instructors where their accomplishments warrant this:
Active Research Clearance in the Discipline or Active Artistic/Special Talent Clearance in the Discipline
2The level and discipline of the terminal degree (e.g., Ph.D., MS, MFA, doctorate) that is required to teach graduate courses in the discipline
3For each discipline, all strongly-related degree(s) and/or equivalent names for the discipline (include level) that would also be appropriate for teaching at the graduate level
4(1)The appropriate academic degrees and justifications for each related degree above if not obvious; (2) the justification for why the terminal degree is not a doctorate in a discipline, e.g., specific examples of best practice in the discipline and accrediting association language; and (3) any other criteria used to determine appropriate academic qualifications to teach specialty courses in the program.
Current/Effective Date 11/15/2024